Saturday 17 March 2012

How TV Viewing Has Changed Thanks to
the Internet





Listening Skills Activity


1. Read the article and think about what numbers might go in the gaps.



2. Listen to the article here:

Write down the numbers you hear in the gaps.


Advice:
Listen to the recording once and focus on numbers, e.g. 12%, one quarter, 250, etc.  Then listen to the recording a second time and carry out the activity.



Viewers surf web while watching TV

One _____ of viewers in Northern Ireland watch television while posting and monitoring comments on social media sites, a new report has claimed.

Some spend up to _____ hours a week sitting in front of the screen, according to a nationwide study.

But a growing number of addicts with smartphones and iPads at the ready are just as interested in what other viewers think as they follow online comments about the same programmes - a phenomenon called "Chatterboxing".

Latest research on TV viewing habits disclosed that almost one third of adults (_____) in Northern Ireland have expressed their opinions on Twitter and other social media sites. The UK average is _____.

More than half (54%) were aged under _____, according to a study conducted for TeleScope 2012.

The report claimed that social media sites influenced viewing choices and _____ of young adults preferred to watch a live scheduled programme because they enjoyed following the online comments by other viewers.  One in _____ said it enhanced their TV viewing experience.

Northern Ireland viewers watch TV for an average _____hours a week, including _____ hours monitoring programmes on a second screen such as laptops and smartphones. With the London Olympics due later this year, over _____ surveyed for the report which was commissioned by TV Licensing, said they planned to upgrade viewing technology.

Last year _____ watched TV content on the move and catch up viewing is also on the increase, the report said. While live viewing is still hugely dominant, a growing number (_____) last year created their own schedules.

Deborah King, TV licensing spokesperson for Northern Ireland, said: "This report points to the fact that people are taking advantage of new technologies to ensure they can enjoy TV in more ways than ever before, whether watching on bigger sets at home, via mobile technologies on the go, or on catch-up. And, of course, the chatterboxing phenomenon is bringing a new dimension to TV as a collective, social experience."

3.  Now copy and paste the link below and check your answers.  Once you have done this, listen to the article again while reading it.







Vocabulary Activity

1. Read the text again and find words which have the same or similar meanings to the words and phrases below.  Some of the words require a change in agreement, e.g. an unexpected increase in the number of viewers.... (a surprising)


Note:  The words or phrases are in order.



a). place(v)         

b). increasing (adj)      

c). are just as keen to find out

d). over (preposition acting as a quantifier)

e). revealed (v)

f). carried out (phrasal verb)

g). stated (v)

h). affected (v)

i). improved (v)













Writing Activity

Read the statement following statement and then write an article in response to it. (180-220 words)

Traditional TV viewing will soon be a thing of the past.



Advice:

·    Start with an introduction that makes a statement about traditional TV viewing and asks a question about how it is changing and will change in the future
·    Give examples to support your ideas and opinions
·    Come to a conclusion and finish with a statement or question
·    Keep the reader in mind
·    Use paragraphs, linking words and discourse markers
·    Focus on the topic, i.e. don’t get sidetracked by unnecessary information
·    Write down the points you want to cover before you start writing
·    Check your spelling and grammar once you have finished, but remember the following point: You are not expected to have perfect grammar in the exam.  Good ideas, appropriate and interesting language, as well as coherence, will get you lots of points!


Once you have completed the article, email it to your teacher for feedback. Good luck!


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